Services

eMail Marketing

Cost-Effective & Highly Targeted
Email marketing is an extremely cost-effective marketing tool and when used properly, can significantly boost your sales. Whether your business is found solely online or you are a brick-and-mortar store, your business can benefit from email marketing.

In this age of high technology, you can use email as an almost automated marketing staff member. Email can be used to turn those with no interest in your product into prospects, prospects into customers, and then follow-up with customers "x" number of days after a purchase, helping them become a repeat customer.

Compared to traditional direct mail, email marketing gives you more versatility, speed and all at a fraction of the cost. With the addition of list segmentation strategies and an understanding of the latest spam filtering software Webium can give you the marketing flexibility to maximize your client / customer relationships.

 

Segmentation Strategies & Spam Filters

Segmentation Strategy
Depending on the information you collect on your list, Webium can help you develop several strategies to segment your list for a more precisely targeted message.

By segmenting your list you can more efficiently target a specific demographic, avoiding wasted communication, and controlling any and all cost associated.

Spam Filters & Deliverability
Even with a double opt-in list, deliverability can be an issue with the latest spam filters that are common to all email services. It is important to have an understanding of how these filters work before the start of any campaign.

Webium has the experience to help you understand the modern spam filters (Bayesian & LSA), and how they can impact the deliverability of your marketing email campaigns.

 

Custom Branded Email Templates

Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind.

We can built you a custom designed template to use in your companies email marketing campaigns. With a custom Branded email template you can be assured that your company will always present the image you intend.

We even make Outlook Stationary for use in your daily communications with clients.