Services

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Search Engines such as Goggle™, Bing™ and Yahoo™ have robots called "Spiders" that scan millions of websites. The Spiders are simple programs, and do not spend time trying to classify your website or figure out it's meaning. This is why having a website that is clearly defined, cleanly coded and tailored to make the Spiders work for you is a necessity.

We can optimize the coding and copy of your website to increase the volume and relevancy of the visitors your site gains from search engines. Contact us to find out what Webium can do for you.

 

What does SEO involve?

 

Clarify Your Goals
At the very beginning we collaborate with you clearly define the demographics of most interest to your company.

Customized Approach
The next step is to design a customized solution for your company that will successfully meet the goals defined in the campaign.

Back-end Implementation
Depending on what kind of website you have the coding may need to be changed to make the "Spiders" work for you.

Front-end Implementation
In this stage we optimize your site for organic searching, building the relevance of your content to your targeted demographics.

SEO Status Reports & Tracking
Tracking the progress and making the minor shifts to match your market are the keys to having a successful SEO Strategy. Search Engine Optimization is a very valuable long term strategy, if your are looking for a huge boost in immediate sales your focus would be better spent in other areas.

 

Search Engine Marketing (SEM)

At Webium we can manage your Pay-Per Click campaigns. Using our experience to help you find the most efficient, economical keywords to purchase. Setting up A/B testing scenarios to measure the content these keywords are linked to, and maximizing you ROI. We measure and track all aspects of our Pay-Per Click campaigns on a monthly basis to make sure they are showing results.